Esports community aggregator Harena Data and the advertising video-on-demand (AVOD) platform Future Today have partnered to launch Go PiXLS, an esports entertainment and gaming network.
The network will look to air original and licensed gaming, esports and entertainment content.
Bill Dever, Chief Strategy Officer at Harena Data, spoke on the announcement: “Future Today and Harena Data will make Go PiXLS the one-stop shop for all entertainment in the esports and gaming industry.
“Our content will be exciting, showcase the skills of millions of gamers, and tap audiences everywhere. This network is designed to be the ultimate entertainment channel for gamers.”
Go PiXLS will be offered as a linear content and AVOD platform through Future Today’s platform. With its linear model, Harena Data will reportedly license and distribute esports content to bars, restaurants and nightclubs across the United States.
In addition, Go PiXLS will be available for free to consumers on multiple over-the-top (OTT) platforms, including Roku, Amazon Fire TV, Apple TV, and Comcast Xfinity.
According to the release, the network aims to ‘provide best entertaining esports content available while also serving as a highlight platform for the country’s amateur athletes’.
Go PiXLS’ content will include esports action from alleged 2.25m gamers in Harena Data’s community, as well as from esports athletes that are active on the company’s esports analytics platform GYO Score.
Furthermore, Go PiXLS has secured two major partners, namely entertainment technology company MetaMedia, which will power the platform’s infrastructure, and gaming community content platform Super League Gaming, which will produce the content for Go PiXLS.
Vikrant Mathur, Founder and CEO of Future Today, commented: “Teaming with Harena Data enables us to make Go PiXLS a go-to destination for today’s most popular players in the esports entertainment industry and will quickly cement itself as a dominant force in both of our AVOD and linear business models.
“Our ad-supported platform is the perfect addition to increase viewing choices for esports audiences everywhere.”
Esports Insider says: Getting esports and gaming content to mainstream platforms such as Amazon Fire TV and Apple TV is undeniably a step forward in making esports and gaming available to wider audiences. If proven to be a success, Go PiXELS could inspire more people to engage with the industry and generate more esports audiences.