BIG Esports appoints Sonali A Abrol as new Business Development and Accounts Director

20 January 2022


Australia-based gaming, esports and Web 3.0 agency BIG Esports has appointed Sonali A Abrol, formerly of Nintendo Australia, Gameloft and Ubisoft India, as its Business Development and Accounts Director. 

According to BIG Esports, Abrol will lead the agency’s account portfolio management and client business development initiatives. Abrol will also aim to strike strategic client partnerships as the company expands globally.

Big esports sonali a abrol new director
(ESI Illustration) Image credit: BIG Esports

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Prior to BIG Esports, Abrol worked as the Digital Business Manager for Nintendo Australia, managed regional B2B and B2C marketing for mobile games publisher Gameloft and worked as a Brand Manager for Ubisoft India. 

Chris Smith, Founder, and CEO of BIG Esports noted: “We are excited to announce this senior hire after an extensive search. Not only is Sonali an award-winning and driven individual, but she has also proven through her work to be a market leader and creative thinker. We have enjoyed rapid expansion in the recent 6 months and shall continue to do so.”

BIG Esports is a known esports agency in the Asia-Pacific region. The company provides marketing, influencer management, educational and agency services for esports and gaming brands.

Most recently, the company partnered with Utopian Game Labs to provide marketing services for an upcoming Play-to-earn title. The agency has recently been active in the Metaverse and Web 3.0 sectors.

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Sonali A Abrol, the new Business Development and Accounts Director for BIG Esports, added: “I’m thrilled at joining BIG Esports and very excited for the opportunities ahead in the fast-paced growth space of Metaverse and Blockchain-based games”

Esports Insider says: Sonali A Abrol is a great hire for BIG Esports. The growing agency is very active in the NFT and play-to-earn markets, so appointing an experienced executive will help develop the company further. 

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