City Football Group (CFG), the ownership group behind Manchester City, New York City FC and a number of other football teams, has announced a collaboration with Blue United Corporation, the parent company of FIFA team Blue United eFC.
As a part of the collaboration, Blue United players will wear new sky blue playing kits that will have CFG branding. Moreover, the team’s talent will participate in a number of CFG fan events in the future.
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According to the release, Blue United eFC will also participate on behalf of Yokohama F.Marinos in the Japanese eJLeague. The Japanese football club is partly owned by CFG.
Blue United eFC are the current FIFA champions in Asia. The team’s players have qualified for three out of the last four FIFAe World Cups and are ranked in the top five FIFA esports teams in the world.
Takehiko Nakamura, President and CEO of Blue United, said: “I am delighted to collaborate with City Football Group, one of the most successful football business entities in the world, which owns notable football clubs such as Manchester City.
“Our objective lately has been to build our own properties so we can accomplish our vision to contribute to the development of Japanese sports businesses and to the globalization of the sports industry to make it one of the top sectors in the world.”
This is the fourth season that Blue United eFC is participating in international FIFA Esports competitions, and its roster currently consists of two professional FIFA players: Agu and Tsakt.
Tsakt, professional player of Blue United eFC, added: “I’m excited about the collaboration with City Football Group. Four years ago, we aimed to compete in international tournaments, but now we aim for global success. I consider Manchester City to be one of the world’s best teams in both football and esports, and I am confident our collaboration will be essential to our success at the global level.”
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The City Football Group most notably collaborated with FaZe Clan on content and fan experiences. The Group has been a steady investor in esports since 2016 when it signed Kieran ‘Kez’ Brown to represent Manchester City at FIFA tournaments.
Esports Insider says: The City Football Group is one of the most powerful holding companies in the world of sports. The partnership with Blue United will strengthen its presence in the esports world as well. With the help of City Football Group, Blue United will look towards winning its first FIFA eWorld Cup.