The League of Legends European Championship (LEC) has renewed three key partnerships for the 2022 season.
Gaming chair manufacturer Secretlab, record label Warner Music and energy drink brand Red Bull will return as the partners of the league. Moreover, the European competition has also announced its lineup of broadcast partners across a multitude of local languages. These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.
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As LEC’s official energy drink partner, Red Bull will create content activations that will appear throughout the event. Moreover, the brand will promote grassroots League of Legends esports in the next 12 months. Riot Games also announced that Red Bull Solo Q, the official 1 on 1 tournament for League of Legends, will also return.
Warner Music will continue to be the official music partner of the LEC. Riot Games noted that the record label was instrumental in powering the 2022 LEC promotional video with Chrissy Constanza and will continue to bring similar efforts in 2022.
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Lastly, Secretlab will return after securing a multi-year deal as the LEC and EU Masters’ Official Gaming Chair Partner. As a result, Secretlab’s TITAN Evo 2022 chair will be used during matches.
Ahead of the return of the LEC’s Spring split, Riot Games also shared details of its broadcast partners for local languages.
A total of 12 companies have secured broadcast deals with the publisher. As a result, the league will be broadcast in German, French, Spanish, Polish, Russian, Italian, Portuguese, Hungarian, Greek, Serbian, Dutch and Czech.
These partners are Freaks4U Gaming, One Trick Production, LVPes, Frenzy, Polsat, GIG.me, PG Esports, Inygon, Esport1, Fortuna, PVP MEdia, META and Hitpoint.
Esports Insider says: The LEC has officially returned and Riot Games has celebrated that by announcing the renewal of three key partnerships on the first day. Secretlab, Warner Music and Red Bull are all consistent partners of the LEC, so it’s good to see them return for another season, with Secretlab even securing a multi-year deal.