OverActive Media, the parent company of Toronto Ultra, Toronto Defiant and MAD Lions, has appointed Matt McGlynn as its new Vice President of Marketing and Brand.
McGlynn joins the company following more than a decade with the Royal Bank of Canada (RBC), where he served as its Vice President of Brand Marketing.
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In his new role, McGlynn’s will be tasked with leading OverActive Media’s strategic marketing portfolio. This includes partnership activations, data strategy and deployment, content development and distribution, creative direction and design, event strategy and promotion, as well as merchandise creative and sales.
Alyson Walker, Chief Commercial Officer at OverActive Media, spoke on the announcement: “At OverActive, we pride ourselves on our people and our continued ability to attract top talent. Matt’s impressive and varied experience over a cross-section of industries is a welcome addition to our senior leadership team. We’re thrilled to have Matt join the company, kicking off what is sure to be another exciting year for us.
“We are building a sports, media and entertainment company for today’s generation of fans. With Matt at the Marketing helm, we are confident in our ability to find fresh and meaningful ways to drive new revenue streams, reach and engage our communities and expand OverActive’s impact as a business.”
Prior to joining Overactive Media, McGlynn worked across a variety of industries including sports, gaming, entertainment and banking. In his most recent role at RBC, he oversaw teams that delivered brand strategy, brand metrics and insights, sponsorships, events and youth banking. Before that, he served as a Brand Manager for PlayStation.
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McGlynn commented on his new role: “The esports industry continues to grow at an exponential rate and OverActive Media is a global leader in the space. I can’t wait to get started with the talented team already assembled and to play a key role in growing the brand and helping OverActive reach its bold business goals.”
Esports Insider says: With over a decade of experience in a similar role for a prominent company such as the Royal Bank of Canada, Matt McGlynn has certainly a lot to offer. It’ll be exciting to see what McGlynn brings to the table, as Overactive Media increases its presence in the Canadian market.