North American esports and gaming company FaZe Clan has collaborated with the National Football League (NFL) ahead of the upcoming Super Bowl.
The two companies will host a series of content activations, such as a flag-football game between FaZe Clan members and NFL talent. Additionally, FaZe Clan and the NFL will create co-branded content.
FaZe Clan first partnered with the NFL in 2019. The two entities worked together on a series of activations around the NFL Draft. According to FaZe and NFL, the new partnership aims to build on the previous one.
Although the two brands did not share too many details on the details of the partnership, FaZe Clan did announce that the esports company will work together with the NFL to ‘incorporate FaZe Clan talent ambassadors into co-branded content and events’.
Ian Trombetta, SVP, Social, Influencer & Content Marketing at the NFL, commented: “Gaming continues to be a core pillar within the broader NFL strategy, and we are excited to announce a joint marketing initiative with FaZe Clan that will kick off with a co-branded flag football game at this year’s Super Bowl Experience presented by Lowe’s.
“In addition, our enhanced relationship will include first-ever activations and initiatives throughout the 2022-2023 season aimed at engaging our casual Gen Z fans.”
FaZe Clan also announced that it plans to connect influencers, creators, esports professionals and celebrity talent to the NFL.
As previously stated, FaZe Clan and the NFL will work together on a charity flag football event ahead of the Super Bowl. FaZe Clan content creators Temperrr, Adapt, Swagg, Nate Hill, and Kaysan will play flag football against content creator collective AMP, former NFL players Michael Vick and Brett Favre, as well as other celebrities. The game will have a charity aspect, with $25,000 per team being donated.
Xavier Ramos, SVP and Head of Marketing at FaZe Clan, added: “Our continued work with the NFL is a great example of how FaZe Clan delivers content and activations that tap into the passions of our fans and talent.
“On top of many successful collaborations in the past, there is mutual appreciation, support and organic friendship among FaZe talent and NFL players across the league.”
Esports Insider says: This partnership, although initially focused on a flag football match ahead of the Super Bowl, has the potential to further connect FaZe Clan and the NFL. On the other hand, it also shows that FaZe Clan is seemingly looking to appear more as a gaming brand as opposed to esports.