European esports organisation G2 Esports has renewed its partnership with Taiwanese power supply manufacturer Seasonic.
As a result of the partnership, Seasonic has become the official sponsor of G2 Esports’ male and female VALORANT teams. The manufacturer will also continue as the organisation’s official power supply partner.
According to the release, the company will be featured on future G2 content. Details regarding specific activations have not been revealed.
“Seasonic is the kind of partner that every company wants to have by their side,” Carlos ‘Ocelote’ Rodriguez, CEO of G2 Esports, commented. “We’re proud to call them partners and wish nothing but to work with them for many more years.”
G2 Esports first partnered with Seasonic in December 2020. As part of the deal, the organisation used Seasonic brand power supplies on its PCs.
2022 has been a hectic period for the European esports organisation, particularly when it comes to partnerships. G2 Esports has sealed a deal with hardware brand Kingston FURY as well as renewed partnerships with Lenovo Legion and AGON by AOC.
In an announcement by Seasonic on its website, the company says it is excited about the ‘efforts of G2 Esports recruiting top players to form an all-women’s team’. The partnership helps bolster Seasonic’s presence as a sponsor in esports.
Esports Insider says: There aren’t many details that have been revealed about this partnership. However, the deal will focus heavily on G2’s VALORANT roster, with special mention of its female team. Only time will tell as to how much of an impact Seasonic will have, at least branding wise, on future G2 content.