Former New York Islanders executive Leonard Edwards has been appointed Vice President and Head of Global Partnerships for North American esports organisation Evil Geniuses.
Edwards will oversee Evil Geniuses’ sales initiatives, new partnerships, sponsorships and commercial sales. As Vice President, he will also work on the company’s general strategy,
Prior to joining Evil Geniuses, Edwards held the position of Vice President of Partnership Sales at the NHL franchise New York Islanders. Prior to his job at the Islanders, Edwards worked extensively in sales and partnerships for more than two decades. His career experience includes tenures at NASCAR, Orlando Magic and Philadelphia 76ers of the NBA, as well as the NHL’s Arizona Coyotes.
Leonard Edwards, Vice President and Head of Global Partnerships at Evil Geniuses, commented: “Evil Geniuses has created the premier destination for brands looking to break into esports by building a values-led brand that is welcoming to all. Nicole LaPointe Jameson is a fierce leader with big goals for this organisation.
“As the new leader of the sales team, I look forward to contributing to those goals by expanding EG’s global commercial footprint through clever initiatives with brands that share our undeterred commitment to excellence in everything that we do.”
Edwards also has experience in the esports industry. He was the Senior Director of Corporate Partnerships for fellow North American organisation Dignitas. One of his main goals at Evil Geniuses will be to grow the company’s global community and provide valuable partnerships for the future.
Nicole LaPointe Jameson, CEO of Evil Geniuses, added: “Leonard Edwards is a decorated executive in the sports world that we’re extremely happy to welcome to the Evil Geniuses family. His deep knowledge of the sports and gaming world, along with his expertise in leading highly successful sales teams, makes him the perfect fit to lead Evil Geniuses commercial initiatives into the future and further solidify Evil Geniuses as the top choice for brands looking to break into esports for the first time.”
Esports Insider says: Leonard Edwards is an incredible hire for Evil Geniuses, with his experience spanning across both traditional sports and esports. Overall, he will be invaluable in Evil Geniuses’ efforts to grow globally.