Entertainment and media technology company Interactive Gaming Group (IGG) has signed a partnership with North American Dota 2 organisation Quincy Crew.
The partnership aims to provide new sponsorship opportunities for Quincy Crew and allow the organisation to reach new markets.
Quincy Crew is a growing Dota 2 team from the United States. The organisation recently secured a 9th-12th finish at the Dota International 2021. According to the release, Quincy Crew wants to build on this success by securing more partnerships and enhancing its global presence.
Cristina Niculae, CEO of Interactive Gaming Group, commented: “2022 is the perfect time to partner with Quincy Crew. Their success on the Dota Pro Circuit in 2021 saw the team finish a respectable fourth and we will use this momentum, along with our own extensive network, to continue to market the team to potential brands and sponsors. This partnership reinforces our commitment to nurturing the best eSports talents across the globe and inspire the world to play.”
IGG has partnered mostly with tech companies in the past, however, the company is a partner of esports organisation Team Singularity and Facebook Gaming. The company also partnered with a number of streamers, including top sim racing streamers.
Jack Chen, the Director and Team Manager of Quincy Crew, added: “We are very excited to be partnering with IGG and hope that our recent success, along with their expertise and network, can create a compelling story to present to potential sponsors. IGG has the perfect platform for us to accelerate the growth of Quincy Crew as a brand and reach key audiences.”
Esports Insider says: Quincy Crew is a developing organisation in North America and its partnership with IGG is a very smart move. IGG can support the organisation by being a facilitator for new partnerships, which should help Quincy Crew cash in on growing popularity in the region.