German esports organisation Berlin International Gaming (BIG) has extended its partnership with mineral water brand Volvic.
The two entities have now renewed the partnership for a second time and plan to expand its existing projects based around BIG’s League of Legends, Trackmania and StarCraft teams.
For example, with the assistance of Trackmania player Dennis ‘Massa’ Lotze, both entities organised the BIG Volvic Charity Race, featuring influencers and professional players racing it out for charity. The tournament was played on special Volvic themed race-tracks, created by contracted map designers.
Daniel Finkler, CEO of BIG, commented: “I am delighted to announce that we continue to expand our partnership with Volvic. This year, we can again look forward to plenty of exciting projects that we will implement together.
“Volvic also maintains the water supply of our facilities and bootcamps, which ensures the best possible care for our professional players at all times. We would like to thank Volvic for their trust and great support for almost two years so far!”
Earlies this year, BIG also extended its partnership with die Bayerische which will remain its official insurance partner through 2022.
A spokesperson for Volvic added: “We are pleased to continue our cooperation with Berlin International Gaming this year. As the market leader for still natural mineral water, we are happy to be a ‘Hydration Partner’ with Volvic to the growing esports community and thus reach a very relevant target group.
“Of course, we will continue to provide the right refreshment for the BIG players. We are looking forward to another successful season and are rooting for the teams.”
Esports Insider says: BIG and Volvic’s partnership has proven to be a fruitful relationship so far, as such, it’s no surprise to see both entities renew. It will be interesting to see what future commercial activations are planned and how the agreement will further expand through 2022.