Multinational esports organisation Team Liquid has appointed three new senior members to its leadership team.
Blair Herter, formerly of G4, has been named the Global Managing Director at Liquid Media. Meanwhile, Josie Brown (previously at Hulu) becomes the organisation’s Senior Vice President of Brand, Marketing and Content. Finally, Team Liquid has appointed Jennifer Gares as its Senior Director of Talent.
The organisation cited in a release that the new hires reflect Team Liquid’s commitment toward ‘wider content and fandom goals’. Team Liquid also emphasised Liquid Media, the company’s B2B agency, as a very important pillar of the company’s growth.
Blair Herter is expected to spearhead Liquid Media’s growth as its new Managing Director. Herter joins Team Liquid from American TV network G4, where he was the platform’s Senior Vice President of Brand.
Herter is joined by Josie Brown, the former Head of Brand and Culture Lab Marketing at Hulu and former Group Brand Director at Zambezi. Brown is tasked with leveraging her experience to help ‘continue the momentum’ for Team Liquid.
Claire Hungate, President and Chief Operating Officer of Team Liquid, commented: “Part of my goal in joining Team Liquid was to ensure that every single part of our business matches up to the gold standard set by our competitive teams.
“I’m fully confident that Josie, Blair, and Jennifer are the right people to help Team Liquid excel in this next growth phase.”
Lastly, Jennifer Gares joins Liquid as the new Senior Director of Talent, having previously worked for notable companies including Red bull, Kingston HyperX, Cloud9 and Forge. Most recently she was the Opperations Manager at management and advisory firm Loaded.
Steve Arhancet, Co-CEO and Owner of Team Liquid, added: “Today’s critical appointments serve to reaffirm our belief in the organisation’s vision, our core values and our unique ability to elevate beyond esports and competition.”
Esports Insider says: Liquid’s new hires are top-tier professionals with immense experience. The company aims to grow further and work more on its agency arm, which is a smart move on Liquid’s behalf.