Esports platform eFuse has announced a collegiate-focused partnership with entertainment platform Fandom.
According to the release, Fandom will be granted exclusive advertising sales rights for eFuse’s collegiate events: Collegiate CoD League (CCL). College Carball Association (CCA) and upcoming activations for Collegiate Fortnite. In addition, there are plans for both platforms to collaborate on additional titles in the future.
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Both platforms will also collaborate to provide resources for Gen Z students and gamers through sponsorships and increased awareness of the leagues.
The partnership will kick off with the College CoD playoffs and their LAN Championship in May and June 2022. It will also span additional collegiate events throughout the year including the College Carball Summer Open and various Fortnite competitions.
Amy Venier, VP of Gaming & Esports at Fandom, commented: “With over 100,000 gaming communities across our wiki platform and access to over 15 million Gen Z fans, Fandom is excited to deepen our commitment to the esports industry and fans worldwide. We’re proud to partner with eFuse to help champion and support collegiate esports specifically and open the doors for authentic partnerships with advertising partners.”
The partnership is set to include activations such as custom content, media distribution on Fandom, tournament sponsorships, live events and scholarships.
Earlier this year, eFuse also signed a multi-year agreement with Version1, becoming its official strategic branding and competition partner.
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Matthew Benson, Co-Founder & CEO at eFuse, added: “Over the past two years, we have heavily invested in grassroots collegiate esports because we believe in the opportunities it creates for students to grow competitively and professionally.
“We are excited about this partnership with Fandom because it will increase the scope and quality of options for students to compete, earn professional experiences, grow communities and showcase collegiate esports to even more potential fans!”
Esports Insider says: eFuse keeps investing in collegiate esports by announcing more and more events as well as growing its roster of partners. Moreover, by joining forces with Fandom, eFuse is offering younger gamers opportunities to earn professional experiences and grow in the industry. It will be interesting to see how the platform’s upcoming events will perform and what new advertising partnerships it will secure with Fandom’s help.