Esports live-odds provider Oddin.gg has entered a strategic partnership with SB22, a technology company aiming to ‘disrupt the sports betting industry’ through new solutions.
As a part of the deal, SB22 will implement Oddin.gg’s iFrame solution into its technology.
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Marek Suchar, Managing Director and Co-Founder of Oddin.gg, commented on the partnership: “Betting is considered the next layer of viewers’ engagement, therefore a better betting experience has been and will always be the ‘holy grail’ of the gaming world for the foreseeable future.
“Partnering with SB22, we see all the trademarks of a future-ready company, built to create immersive betting experiences: hunger for innovation and thinking about the evolution of the betting industry. We are looking forward to collaborating with them on the mutual challenges ahead”.
SB22 is a North American-based technology company looking to creating an immersive betting experience built on a modular transactional platform. According to the release, SB22’s platform is designed to evolve as the needs of betting operators grow.
Oddin.gg’s iFrame solution was introduced last year in partnership with Polish bookmaker BetX to provide ‘the most entertaining live esports betting experience’.
The live-odds provider has recently secured multiple partnerships, including deals with Esports Entertainment Group, Betway, the live betting services supplier Sports Information Services (SIS) and the Centre of Betting Vietnam (CBV).
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Vladimir Jovanovic, Chief Operating Officer at SB22, stated: “We are excited to partner with Oddin.gg and offer our clients an industry-leading esports betting solution. Our selection process was especially rigorous, as SB22 is a company full of gamers ourselves. For this reason, we are more than pleased to say that Oddin.gg, thanks to its extensive esports markets coverage and truly engaging esports offering, covers everything we were looking for and much more.
“Being able to rely on their expertise, especially in risk management in such a constantly evolving vertical as esports, provides us with the additional comfort to fully focus on our business while still benefiting from the significant growth of esports betting.”
Esports Insider says: This marks yet another addition to Oddin.gg’s expanding partner portfolio, as the company continues to bolster its position in the esports betting market. This partnership seems like a good fit for both companies, as they both share the vision of innovating betting experiences.