Brazilian esports organisation paiN Gaming has announced a partnership with crypto betting company Duelbits.
Due to restrictions on advertising betting brands in certain esports scenes, Duelbits will be specifically promoted by paiN Gaming’s Counter-Strike: Global Offensive and Free Fire emulation rosters.
According to Duelbits Marketing Executive Marco Pinnisi, the deal with paiN Gaming is an effort by the company to gain visibility in the Brazilian market.
The brand will be featured on paiN’s CS:GO jerseys, including its academy team, and on Free Fire emulation team jerseys. The Free Fire emulation scene, in which the mobile game is played on PC, currently features a tournament (the W1N League) co-founded by paiN Gaming.
In a release, Pinnisi said: “The COVID19 crisis has shown how the esports betting market can outperform traditional sports. Esports blasted in 2020 due to the lack of traditional events and became an incredible safety net for many companies.
“However, the numbers show that esports is here to stay and we strongly believe that it will continue to grow.”
The sponsorship won’t cover League of Legends, the esports title that paiN Gaming is widely known for. The organisation is set to compete in the Brazilian LoL Championship (CBLOL) finals on September 3rd in São Paulo. Riot Games’ regulations do not now allow companies like Duelbits to be advertised.
paiN Gaming is one of the most traditional esports organisations in Brazil, having previously closed relevant deals with Coca-Cola and BWM, both of which still remain a sponsor of the organisation. Other brands currently supporting paiN are JBL, Motorola, Subway and TIM, which recently renewed the deal for a third consecutive year.