Confetti strikes European collegiate esports partnership with NUEL and GGTech

01 September 2022


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Image credit: Confetti Institute of Creative Technologies / NUEL / GGTech Entertainment

Educational institution Confetti Institute of Creative Technologies has announced a partnership with esports educational technology company GGTech Entertainment and UK-focused collegiate esports platform NUEL.

The partnership will see NUEL relocate its head office to Confetti’s campus in Nottingham, England, in order to facilitate closer collaboration with the institution on collegiate esports.

Confetti, which runs Esports Production courses at college, undergraduate and postgraduate levels, said the deal will grant NUEL access to its industry expertise and production facilities.

In return, Confetti is set to receive support from its partners with new course development, as well as access to esports specialist guest lectures.

GGTech and NUEL, alongside Amazon, are founders of Amazon University Esports, a competitive collegiate esports series for universities across Europe. GGTech oversees the Spanish competition, and Amazon University Esports is based out of GGTech’s headquarters in Alicante, Spain.

Confetti said this partnership aims to strengthen the competition, as well as increase opportunities for students interested in a career in esports. NUEL will provide Confetti’s students with regular paid opportunities to work on event broadcasts nationwide, while GGTech will do the same internationally.

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The news comes as Confetti, which is part of Nottingham Trent University, prepares to officially open Confetti X, a £5m 14,000 square foot dedicated esports production complex in Nottingham.

David Jackson, Managing Director of NUEL, commented: “After the success of our Amazon University Esports tournament in April, we are delighted to continue our collaboration with Confetti who are helping lead the way with their university education and their facilities.

“It is great that we can continue to help the next generation of students lead a career in esports, whether it be in events production, game design, or casting.”

Jake Nordland
Jake has worked at Esports Insider as a journalist and editor since early 2021. Now ESI's Media Manager, he continues to act as lead editor of print magazine The Esports Journal, and contributes his words to the website from time to time.