SPORTFIVE-owned esports agency build a rocket has agreed to acquire creator marketing platform TwoReach, the two companies announced today.
The acquisition is expected to allow build a rocket to improve its offerings, mostly related to brand activations, content and creator marketing in esports and gaming.
Founded in 2016, build a rocket is an esports agency owned by sports and esports marketing giant SPORTFIVE. The company was acquired by SPORTFIVE in March 2021, after working closely with the marketing agency for five years. build a rocket has now made an acquisition of its own, with TwoReach bolstering its offerings in the creator marketing space.
TwoReach currently has around 120 creators under contract, and claims to be one of the largest creator agencies in German-speaking countries.
TwoReach focuses on connecting brands with creators and influencers. It says it uses in-house developed technology to provide reimbursement to creators, rendering deals more transparent and more efficient for both brands and creators.
Build a rocket noted in a release that the acquisition is the latest move towards more international offerings for the company. This move will also see build a rocket expand and scale towards more industries outside of just esports and gaming.
Alexander Albrecht, Managing Director at build a rocket, said: “With TwoReach, we are winning a team that thinks beyond the national borders with great motivation and desire. The company has an excellent technical foundation, which allows us to execute innovative and transparent campaigns, and to implement our vision of a marketplace for brands and content creators.”
The news comes just one day after another creator-focused SPORTFIVE-owned company, SQVAD, announced a partnership with data and analytics company Shikenso Analytics to further improve its scalability and partnership measurement.
SPORTFIVE is also making moves on its own, having partnered with Bad Moon Talent earlier in 2022.