BLAST locks in ZOWIE partnership for Paris CS:GO Major

Image credit: BLAST, Zowie
Image credit: BLAST, Zowie

Esports tournament organiser and production company BLAST has partnered with ZOWIE, the esports division of electronics manufacturer BenQ, for the Paris Major.

The deal will see BLAST use ZOWIE monitors for each stage of the final ever Counter-Strike: Global Offensive (CS:GO) Major.

The Paris Major is the first CS:GO Major to take place in France. Regional qualifiers for the tournament will commence on April 6th ahead of the Challengers Stage which begins on May 8th. A total of 24 teams will compete for a share of $1.25m (~£1m) in prize money.

Ahead of the event, BLAST continues to expand its partnership portfolio. In April, the organiser partnered with Absolut Vodka, Ballantine’s Scotch and Jameson Irish Whiskey in a deal where the brands will create a range of activations throughout the Paris Major.

In addition, the organiser also secured a multi-year deal with esports betting platform unikrn that will see it join forces across BLAST Premier events alongside the Major.

ZOWIE is no stranger to supporting a number of esports events across the globe. March saw the brand enter a partnership with Riot Games for the Pacific division of the VALORANT Champions Tour (VCT) as well as its Americas league. In recent years, it has supported CS:GO events including Season 15 of the ESL Pro League and the 2021 PGL Stockholm Major.

Oliver Clarke, Commercial Director at BLAST, spoke on the deal: “ZOWIE produces gaming monitors designed specially for esports players, making their product perfectly suited for the world’s best players at one of the biggest esports tournaments of 2023 in the Paris Major.

“We look forward to partnering with them ahead of France’s first ever Counter-Strike Major and one of the most anticipated esports events of the year and the last ever CS:GO Major.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.