Global male grooming company Gillette has announced the new edition of its esports tournament, the Gillette Cup.
The tournament will see streamers and content creators compete in Fortnite on a custom island. The prize pool will be $50,000 (~£40,400) and the tournament will consist of three stages: regional, semi-final and the finals.
The Gillette Cup was first played in 2022, fielding teams from across the world. The 2023 edition sees double the prize pool of last year, as well as more opportunities for players to enter the tournament.
The tournament will include the Gillette Gaming Alliance, a team of streamers endorsed by the company. The players will be divided into teams of two players each, and represent their respective countries together with “members of the global Fortnite community”. Included countries are Brazil, France, Germany, Italy, Mexico, Spain, the UK, and USA/Canada. There will be a total of 128 players entering the tournament.
The tournament will take place on a custom-designed island, called the “Gillette Face-Off Island”, created through Fortnite’s Creative toolset. Gillette noted that fans can follow the tournament through its official website for a chance to win prizes.
Gillette has a long-lasting relationship with esports and the company has partnered with numerous tournaments and organisations during that time. The Gaming Alliance was founded in 2018 and is the company’s longest-lasting gaming activation.
Daniel Ordonez, Gillette Global Brand Franchise Leader, commented on the announcement: “The celebrated return of the Gillette Cup Featuring Fortnite is a testament to our previous successes and deepening relationship with Gillette Gaming Alliance members to provide meaningful and impactful experiences to the gaming community.
“We are looking forward to cheering on our Alliance members and engaging with Fortnite’s community – while, most importantly, meeting them where they thrive in a truly fun and authentic way.”
