North American esports company GameSquare Esports has announced a partnership with Swiss health start-up Vivior that includes its esports teams, talent roster and other properties.
According to a release, the multi-year, multi-million dollar deal will see both brands work together on the development of new products, content and other activations. ZONED Gaming, an agency owned by GameSquare, will serve as Vivior’s marketing agency of record and as an advisor.
Vivior is a Swiss health tech startup that aims to determine the sources of eye strain on an individual basis. The company develops a product that analyses where users look and calculates the main reasons for strain, helping them improve their habits and health.
Vivior’s product is a wearable, which will be used by players from GameSquare-owned esports team Complexity Gaming and creator company Ninja Labs, fronted by well-known streamer Tyler ‘Ninja’ Blevins.
The partnership with GameSquare sees Vivior further expand its ambitions in esports. This is Vivior’s first large-scale esports partnership with an actual esports organisation, but the company has marketed its products towards gamers and esports athletes since its founding.
The partnership will also see Vivior and GameSquare launch a health and wellness platform that will reward players that take up healthy habits. The rewards include in-game items such as XP and skins, but also real-life rewards and prizes. According to a release, the two companies will also ‘develop new products that address gamers’ most common pain points, including vision, screen time, posture and blue light exposure.
Rounding the partnership up is a health-focused Fortnite tournament that is yet to be detailed, and a large number of activation with Complexity’s talent roster and influencers.
Vivior will also have a presence at the Complexity booth at DreamHack Dallas. The partnership is a large-scale effort and includes almost all of GameSquare’s properties.
Justin Kenna, CEO of GameSquare, commented: “Together with Vivior, we are not only empowering our aggregate audience of 500 million to excel by prioritising their health, but also equipping the global gaming community with innovative technologies to enhance gameplay.”