ROG launches MLBB-themed phone ahead of M5 World Championship

12 October 2023


rog phone mlbb
Image credit: Moonton games / ASUS ROG

Republic of Gamers (ROG), the gaming sub-brand of computer hardware manufacturer ASUS, has announced the launch of a custom-themed phone ahead of Mobile Legends: Bang Bang’s M5 World Championship.

The new phone will launch ahead of the largest MLBB tournament of the season, with the partnership between both brands also including a gift box themed around the mobile MOBA game.

ESI London 2024

The partnership between ASUS ROG and MOONTON, the developer of Mobile Legends: Bang Bang, was initially announced earlier this year, focusing on growing the game’s esports scene. As a part of the partnership, ROG will be the official sponsor of the M5 World Championship set to take place in December of this year in Kuala Lumpur and the Philippines.

The phone in question will be based on existing ROG Phone 6 and ROG Phone 6D models, with an MLBB-themed gift box bundled together with the device. The gift box includes a phone case featuring the MLBB character Yu Zhong, an MLBB badge holder, a ROG AeroActive phone cooler, and a screen cleaning cloth.

The phones themselves will not see any changes and will remain the same as previous ROG Phone models. This is different from the previous custom-designed editions of the ROG Phone: the company notably created a branded phone for the launch of Diablo: Immortal which features a custom back designed together with Blizzard Entertainment.

The M5 World Championship is traditionally one of the most-watched esports events of the year. Last year’s edition, called the M4, saw more than 4.2m peak viewers according to Esports Charts, making it the third most-watched event in all of esports.

This year will see changes implemented to the tournament, with the most notable ones being the addition of a wildcard stage, and the inclusion of Chinese teams to the tournament for the first time ever.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.