YaLLa Esports joins forces with GRID Esports for Compass event

GRID x Yallah Esports partnership graphic
Image credit: GRID / YaLLa Esports

Middle Eastern esports company YaLLa Esports has partnered with game data platform GRID Esports.

As a result of the deal, GRID Esports will provide a range of data for Compass, a community-focused Counter-Strike 2 tournament series operated by YaLLa.

Partnering with GRID will enable YaLLa Esports to utilise data to create content and opportunities that add context to storylines between teams competing in the competition, the two companies said in a release.

Compass is a large-scale community-focused Counter-Strike 2 tournament series announced by YaLLa Esports earlier this month. The event has a $450,000 (~£369,000) prize pool and will feature a LAN final set to take place in the United Arab Emirates in June 2024.

Alongside GRID Esports, YaLLa Esports has also partnered with sports, events, and talent management company IMG for the event.

Founded in 2016 and based in Dubai, YaLLa Esports is an esports company operating in the Middle East. In addition to operating Compass and providing agency services, the company fields a number of esports teams including ones in VALORANT and PUBG Mobile.

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GRID Esports partners with a range of esports tournament operators to provide data services. Amongst numerous other partnerships, in March 2022, GRID partnered with Riot Games to provide data for all global and regional VALORANT tournaments.

Teemu Koski, Vice President of Media at YaLLa Esports, spoke on the deal: “As a data partner, GRID introduces a world of creative entertainment opportunities to Compass.

“The partnership will provide unique insights, statistics, and analysis of in-game events, turning raw data into engaging content that esports enthusiasts can enjoy.”

Jonno Nicholson
Jonno is a Freelance News Writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the wider industry.