North American esports organisation Cloud9 has announced Tim Mulligan as its new VP, Head of Sales.
Before joining Cloud9, he served as Head of Sales at XSET for two years and worked with 100Thieves as the company’s Head of Strategic Accounts from 2020 to 2022.
Before entering the world of esports, Mulligan also worked with major media and gaming companies such as Warner Media, Machinima, EA Sports and THQ, among others.
According to a release, Mulligan will be primarily responsible for revenue generation, sponsor relationship management, strategic planning, and brand representation. The organisation noted that his expertise will be crucial in driving Cloud9’s growth.
Founded in 2013, Cloud9 is a leading esports organisation based in Los Angeles, California that competes in League of Legends, Valorant, and Counter-Strike 2. Despite the difficult conditions in the industry, Etienne revealed on X that the organization has gone back to profitability in 2023.
On the commercial front, Cloud 9 currently has partnerships with crypto casino company BC.GAME, car maker Kia, decentralised Ethereum web3 platform Polygon, gaming chair maker Secretlab and Red Bull.
Most recently, the company collaborated with the popular anime series One Piece for special edition merchandise.
Jack Etienne, Co-founder & CEO of Cloud9, commented: “We are delighted to have Tim join our team at Cloud9. His vast experience and exceptional skills in sales and strategic partnerships will play a crucial role in our continued growth and success.
“Tim’s vision aligns perfectly with our goals, and we look forward to the impact he will have on our organisation.”
