Esports cryptocurrency betting platform Thunderpick has announced a partnership with women-focused esports community platform the*gameHERs (Gamehers).
The two brands will work together on a wide range of activations and tournaments, including an event during the SuperBowl week, a weekly stream campaign and a Pro-Am tournament, to name a few.
Thunderpick is a cryptocurrency betting platform that made headlines in 2023 by creating a $600,000 (~£468,000) prize pool CS:GO tournament series called the Thunderpick CS:GO World Championship. Apart from the large-scale tournament, the company also partnered with known esports organisation Evil Geniuses for its Dota 2 roster.
The new deal with the*gameHERs will see Thunderpick support the organisation in several ways. The partnership is set to be launched in Las Vegas during Super Bowl Week, which is set to take place in early February ahead of the Super Bowl on February 11th. The launch will be followed by an eight-week-long campaign called “Pink Picks.”
The campaign will be connected to Pink Pixels, the Gamehers’ weekly streamed show, and focuses on betting content such as fantasy picks, predictions and game analysis. Thunderpick noted that the segment will feature ‘seasoned gaming professionals’. In addition to the campaign, the two parties will work on a live stream series called the StreamHERs Creator Live Stream, aimed to showcase femme-identifying gamers and players.
A major part of the partnership will be the Pro-Am tournament for female-led teams, called the Thunderpick FemaLED Pro-Am Tournament. The event will take place later this year, however, it is still unclear which game (or games) will be featured during the event. What is certain is that the event will include female esports professional players.
Thunderpick shared in a release that the partnership aims to ‘expand and influence’ the female gaming landscape by making steps to promote ‘inclusivity and diversity in the gaming world, offering unique opportunities for female gamers’.
