Danish esports organisation Astralis has extended its partnership with global peripherals and hardware manufacturer Logitech for its Logitech G branch of gaming products.
The two brands noted that the new extension is a ‘multi-year’ deal, with new content and activations planned in the future. Exact details of the deal’s length were not disclosed, however, the partnership will include all of Astralis’ rosters, the Astralis Nexus, digital channels and Astralis Watch.
Astralis and Logitech first partnered in 2019 when the organisation was still a part of several brands under the RFRSH Entertainment umbrella. Since that first deal, Astralis has expanded its number of rosters and ventures, notably creating the Astralis Nexus in Copenhagen, a gaming and esports space open to the public. Logitech G will continue to equip the Nexus with its products.
The extension of the partnership will see the two brands continue to work on content and activations, with Mads Rasmussen, Partnership Director of Astralis noting that “a number of initiatives and fan activities will be launched over the coming months”. In addition, the two brands aim to continue working together on product development, with Astralis players working with Logitech staff to test new products.
Carl Lehmann, Marketing Manager at Logitech G, commented on the deal: “For us, all partnerships are about shared values and a connection with fans and community that goes far beyond sports and results. In that respect, throughout our collaboration the Astralis organisation has proven that they are able to constantly deliver at a high level, and Astralis is one of the most interesting brands in esports, commercially and brand-wise.”
Astralis started 2024 with a major multi-year partnership with energy drink brand Red Bull that will also include the Astralis Nexus. The organisation also appointed its Founder Nikolaj Nyholm as the new CEO earlier this year. Nyholm replaced Anders Hørsholt, who took a strategic advisor role.
