Into The Breach secures major naming rights deal with crypto casino Shuffle

Image credit: Into The Breach /

Uk-based esports organisation Into The Breach has announced a large-scale partnership with online crypto casino

As a result, the organisation will rebrand itself to ITB.Shuffle Esports, get a substantial financial injection and deliver tournaments, activations and promotions.

ESI Lisbon 2024

According to a release, the rebranding will only apply to Into The Breach’s CS2 and Dota divisions. The UK Organisation makes its return to Dota 2 after leaving the scene in 2023.

Interestingly, both parties noted that the newly-created ITB.Shuffle Esports will have a $1m (~782,000) wage budget per year to ‘build CS2 and Dota 2 rosters’, which means that the organisation has definitive plans to enter the highest levels of competition in both games.

Into The Breach is a well-known esports organisation based in the UK and currently fields rosters in several games including CS2, Halo and Rainbow Six: Siege. The new partnership with Shuffle aims to further scale the company and enable it to field stronger rosters while helping gain recognition in the esports scene.

In a release, it was highlighted that ‘all-new rosters’ in Counter-Strike 2 and Dota will be revealed later this month.

In addition to new rosters, the partnership will include activations such as the launch of the Shuffle Masters series, a tournament series that aims to provide opportunities for Tier 2-3 level teams.

Sam Cook, CEO and Founder of Into The Breach , commented on the partnership: “ is a trusted brand and reputable in the betting space, and this integrated partnership will allow both brands to reach new heights unattainable before.

“It’ll mean long-term support for high-calibre rosters that’ll compete at the very top of the esports mantle, alongside tournaments, fan engagement, and new community initiatives. This is ITB bigger, better, and with far-reaching impact – merging Shuffle’s esports aspirations with our own infrastructure and talent. Skies the limit with this partnership –  ITB x Shuffle Esports.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.