
Online gaming and sports betting giant BetMGM is teaming up with Freemantle to bring iconic game shows “The Price is Right” and “Family Feud” into its comprehensive slate of offerings.
The multi-year agreement, announced Sunday, will allow BetMGM to create customized slots, table games and non-traditional casino games based on both game show brands. BetMGM will also be featured as a sponsor of both shows during select weeks throughout the upcoming season.
“This partnership unlocks various ways for BetMGM and Freemantle to collaborate and expand our brand,” Adam Greenblatt, BetMGM’s chief executive officer, said in a statement.
“Family Feud” and “The Price is Right” are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways.”
BetMGM’s online casino is home to 3,500 titles, including popular games such as MGM Grand Millions, Bison Fury, Loot ‘En Khamun and Dead Sea Scrolls, and one of the largest state-by-state exclusive jackpots. This new collaboration paves the way for BetMGM to expand its content into new avenues.
As part of the partnership, BetMGM chief revenue officer Matt Prevost told iGaming Business that players could see new games online by the second half of 2025.
Banking on Big Name Brands
“Family Feud” and “The Price is Right” both became household entities in the U.S. after debuting decades ago. New versions of the shows continue to be aired, showing their staying power in popular American culture.
Suzanne Lopez, chief operating officer of Freemantle North America, called the deal a “significant milestone” for both parties.

“This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships,” Lopez said in a statement. “It’s all about enhancing how fans of “The Price is Right” and “Family Feud” connect with the shows in fresh, immersive ways.”
This announcement comes as the gaming industry continues to see booming revenue growth. Year-to-date revenue from slots and table games at land-based casinos rose to $45.38 billion in November 2024 according to the American Gaming Association, 80 basis points ahead of the same period in 2023.
Six U.S. states, Connecticut, Delaware, Michigan, New Jersey, Pennsylvania and West Virginia, also offer online casino play, where users can access many of the same games available at in-person casinos, including blackjack and poker, roulette, slots and more. These saw year-over-year revenue increase 38.5% to $818.8 million.
Altogether, in-person casinos, online sports betting and iGaming generated $6.65 billion, a 21.3% jump from the previous year. That marked the biggest increase since January 2023.