Tournament organiser and production company BLAST has announced an expansion of its partnership with gaming furniture brand Blacklyte.
The deal is an expansion of an existing partnership and will include five esports circuits that BLAST organises in different games, these are: BLAST Premier, BLAST Slam, RLCS, FNCS and Rainbow Six Esports.
The deal builds on the existing relationship between the two companies. BLAST and Blacklyte first partnered for the BLAST Premier circuit earlier this year, and expanded the partnership to include the RLCS and FNCS in September. The latest development includes the BLAST Slam Dota 2 tournament series in the partnership, for a total of five large-scale esports leagues under the same partnership.
As a part of this expanded deal, Blacklyte will supply chairs and desks for all the tournaments mentioned. The two companies will also work on content and activations during the tournaments, and BLAST will work with Blacklyte to showcase the company’s desks and chairs, notably during its upcoming BLAST Premier Global Final event, set to take place in Singapore.
Alexander Liu, CEO at Blacklyte, said: “We are excited to enter into this unprecedented partnership with BLAST, which will enable us to reach a broader audience and create a lasting impact across multiple titles. This collaboration signifies a new era for esports, where we can unify diverse gaming communities under one strategic initiative, providing equipment to help esports players compete at the top level.”
2024 has been a big year for Blacklyte, a company that has largely been under the esports radar in the past. This year saw the company partner not just with BLAST, but also with notable esports companies Fnatic and OverActive Media, making it one of the important players in the ever-growing space of gaming desks and chairs.
