Enthusiast Gaming, the parent company of Luminosity Gaming, has entered a partnership with sportswear brand Champion.
Custom apparel from the partnership was unveiled at Enthusiast Gaming Live Expo (EGLX) in Toronto, Canada, on October 18–20th.
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Fans were able to purchase the custom apparel for the first time at EGLX, a video game exposition in Canada. After the event, the merchandise will be available to purchase on the organisation’s website.
Steve Maida, President of Luminosity Gaming discussed the partnership in a release: “For a brand as powerful as Champion to partner with our Esports Division, Luminosity Gaming, further proves the dominance and sheer size of the gaming and esports industry. We can now offer our fanbase of over 60 million an opportunity to buy exclusive Luminosity gear and proudly represent Team Luminosity. HBI’s Champion® brand is a leader in providing merchandise and attire to loyal esports fans, and we are excited to continue collaborating with them to create our unique Luminosity+Champion clothing line.”
Grammy-nominated singer Tory Lanez and NFL star Richard Sherman both joined Luminosity Gaming’s ownership group this year. Enthusiast Gaming completed its merger with the organisation and invested in Vancouver Titans in September.
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Tyler Lewinson, General Manager of Champion Teamwear added: “Luminosity Gaming is one of the largest globally recognized esports organizations in North America. They share the same passion that we have at Champion Teamwear: to support esports athletes worldwide and positively contribute to the rapid growth of an exciting up-and-coming sport. This collaboration allows players and fans to experience high-quality, comfortable Champion® apparel while supporting one of the most exciting teams in the industry.”
Champion has already operated in esports, partnering with the likes of OpTic Gaming, Spacestation Gaming, Fnatic, and NBA 2K League.
Esports Insider says: Enthusiast Gaming is wasting no time following its merger with Luminosity Gaming, evidently. 2019 has been a big year for the organisation and becoming one of the few organisations to partner with Champion is another good move.
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