Creating goliaths: Esports’ biggest mergers
Mergers are part and parcel of business and are common occurrences across entertainment, media and gaming. Mergers are often pursued to create one strong brand through the consolidation of two…
Tag: Envy Gaming
Envy Gaming name to be retired, teams rebranded to OpTic Gaming
North American esports organisation Envy Gaming will retire its branding from esports and its name will be absorbed into OpTic Gaming, OpTic’s President Hector ‘Hecz’ Rodrigues and Chief Gaming Officer…
Envy Gaming extends partnership with Jack Link’s
Snack company Jack Link’s has extended and expanded its partnership with North American esports organisation Envy Gaming. As part of the agreement, Jack Link’s will remain the Official Protein Snack…
Envy Gaming announces Oakley partnership
North American lifestyle brand Oakley has announced a partnership with esports organisation Envy Gaming. As part of the deal, all teams and talent under the OpTic brand will exclusively wear…
Key esports sponsorships and partnerships, March 2022
As usual, there were a plethora of new esports sponsorships and partnerships announced last month. Ranging from betting and blockchain collaborations to deals with food and beverage companies, March continued…
Houston Outlaws to host The Battle for Texas Rivalry OWL tournament
Overwatch League franchise Houston Outlaws, owned by Beasley Esports, has announced it will host the fifth edition of The Battle for Texas Rivalry Overwatch League event. The season-opening event, which…
