Brazilian esports organisation FURIA has unveiled a partnership with food condiment brand Hellmann’s. The partnership will see the pair work together to create content, participate in competitions and promote exclusive…
The Grand Final of Intel Extreme Masters Cologne 2024 between Team Vitality and Natus Vincere (NAVI) reached a peak viewership of more than 1m, becoming Counter-Strike 2’s second-highest viewed event…
Esports tournament organiser ESL FACEIT Group has partnered with multinational consumer goods company Unilever. As a result, several Unilever Nutrition brands — Knorr, Pot Noodle and Unox — will feature…
An esports tournament or a league can span days, weeks or even months, with players battling through gruelling games to be crowned champion. In the end, an event’s conclusion always…
Esports analytics company Shikenso has revealed that Intel, ESL and DHL received the most value as partners of IEM Cologne 2023 in terms of media value. According to Shikenso, IEM…
Last weekend saw the conclusion of Intel Extreme Masters (IEM) Cologne, an eminent yearly CS:GO tournament taking place in Cologne, Germany. The tournament saw over 700,000 peak viewers, making it…
