Both Sky and ITV have purchased stakes in Ginx TV, the owner of the UK & Ireland’s esports television channel Ginx esports TV.
The broadcasting giants have each invested £1.55m in Ginx TV for a 16.5 percent shareholding, with the option to increase their stakes.
— Sky Corporate (@SkyCorporate) September 20, 2016
Emma Lloyd, Sky’s group director of business development and strategic partnerships commented:
“We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of esports and its audience. At Sky we are committed to bringing new programmes and channels such as GINX esports TV to support and extend our leadership position in content.”
The GINX esports TV channel is available in eleven languages across 41 territories providing 24/7 video games content to its consumers.