aXiomatic & Toba Capital invest $5m in Super League Gaming

Sam Cooke
calendar-icon

Yet more big money has entered esports. Super League Gaming announced yesterday that it has secured $5m (£4.08m) in series C investment from aXiomatic and Toba Capital, bringing its total funding to date up to $20m (£16.3m). 

Vinny Smith, Toba Capital
Vinny Smith, Toba Capital

The investment group aXiomatic made a splash in esports in September after it acquired a controlling interest in Team Liquid. Toba Capital meanwhile will be less known in esports waters; it’s a venture capital firm set up by Vinny Smith, the founder of Quest Software and Patrol Software. Cinemark USA has been a prior investor in Super League Gaming. 

Smith commented on the decision: “Esports are well on their way to becoming bigger than traditional sports. It takes a rare company like Super League Gaming, with great technology and a brilliant team led by CEO Ann Hand, to join the very short list of leaders in this space. We are incredibly excited to partner with the company on this journey.”

Super League Gaming is aimed at amateur players in North America; it runs leagues at cinemas in Canada and the States with weekly paid registration competitions. At present it costs $60 for a single entry into a 3 week league. These have been focused on Minecraft but it is expected that they’ll announce an expansion into a new title in the near future. 

Esports Insider says: Great news for amateur esports in North America, a sizable investment partly from esports stakeholders is a big win for Super League Gaming. 

Sam Cooke

Co-Founder
Sam Cooke founded Esports Insider and now leads Insights Group, working across Cyberlabs and Uneven GG. Sam is regularly featured in outlets such as The Drum, Business 2 Community, Esports Insider, and SBC News, focusing on the intersection of esports, entertainment, and finance.
Read Full Bio
Stay updated with the latest in Esports Follow Esports Insider for breaking news, features and guides
Add ESI as your preferred source on Google Add ESI as your preferred source on Google
ESI Ranking System
We’ve created a ranking system to help you quickly know how good each gambling platform is. As gamblers ourselves, we know which factors matter most to you, so we follow a best-in-class methodology to test each one with no stone unturned. Once done, we then rank each platform based on the following tiers:
  • A-Tier High-quality sites that deliver a top experience every time. They boast strong performance, nice features, and reliable support, but are just shy of perfection.
  • B-Tier Solid platforms that are worth a spin. They’re safe, fun, and functional, but may be lacking advanced features or have minor drawbacks.
  • S-Tier Reserved for elite operators only. These go well beyond the norm with lucrative bonuses, rewarding promotions, lightning-fast payouts, and a flawless experience overall.
To read more details about how we review casino and betting sites, check out How We Rate Gambling Operators.