ESL has signed its latest deal, this time it’s a 5 year arrangement with African firm Kwesé Sports.
Despite flying slightly under the radar this is a huge partnership for ESL as it opens up the organisation to the entire continent. Kwesé Sports is a part of Econet Media, and is its primary sports content platform. The two companies will team up to deliver Africa’s first ever continental esports championship.
Joseph Hundah, Econet Media CEO, said of the deal: “We are committed to making our platforms the home for esports and gaming in Africa. This partnership with ESL is an important development for the nascent African esports market which continues to grow in popularity. We look forward to realising the full potential of this partnership in future.”
ESL’s Managing Director and Head of esports at MTG Malte Barth stated: “We are extremely excited to have partnered with Kwesé. We chose them because their ambitions for this market mirror ours and their focus around the esports community in their markets.
“We have seen the increasing viewership and community engagement across the continent, especially in South Africa and we know that we can grow and better serve the esports community through tailored events and local content based on our globally leading eSports footprint.”
Esports Insider: A deal with mammoth potential for both ESL and Kwesé. Esports is already pretty well established in South Africa but a continental championship is a game changer.
