This week in Esports: further investment dominates esports business news

28 October 2016


This week in esports the news has been slightly slower yet investment continues to trickle in especially in the FIFA realm.

Epsilon eSports have partnered with AS Monaco as the French team enters esports whilst Legia Warsaw have announced the Legia Esports Cup 2016.

In other news this week, Snickers becomes the latest non-endemic brand to enter esports becoming the ‘Official Chocolate Bar’ for ELEAGUE. Furthermore, we have another NBA player set to launch himself into esports as Stephen Marbury announced through Weibo that he will be entering the realm.

AS Monaco and Epsilon announce partnership

The move by AS Monaco to partner with Epsilon comes a week after Paris Saint-Germain announced their emphatic entrance into esports. They have signed Nathan “Sneaky” Nayagom, a top four player in France to compete in FIFA 17. 

Greg Champagne, CEO of Epsilon eSports said: “I think about how far we’ve come since Epsilon Esports was created in 2007, we’re very proud to be associated with a historic European football club. It’s an honour to announce this collaboration with AS Monaco. Sport and esports are coming together for the greatest satisfaction of our fans. This is a wonderful opportunity to pool our talents in order to play an ever greater role in developing esports”. 

Full article here. 

Snickers become the ‘Official Chocolate Bar’ of ELEAGUE

Earlier this week, Turner and WME | IMG have announced SNICKERS® as an official marketing partner for the second season of ELEAGUE

Allison Miazga-Bedrick, Senior Marketing Director for SNICKERS commented: “The ELEAGUE partnership aligns perfectly with the SNICKERS Brand and the ‘You’re Not You When You’re Hungry’ Campaign. The Brand craves getting closer to ELEAGUE’s dedicated millennial fan base who looks for the kind of fun that aligns to the solution that only SNICKERS offers when ‘You’re Not Yourself When You’re Hungry.’”

Snickers become the first chocolate bar to enter the esports realm. The first of many, we would think. 

Full article here.

Legia Warsaw announce FIFA league

The FIFA platform has been an extremely busy one as of late, and that’s continued this week. Legia Warsaw, the Polish club have announced the Legia Esports Cup 2016 to be played on the weekend of 5-6 November. 

This is the first esports tournament by the Polish club is to Be a similar format to that held by West Ham recently which featured players from Man City, Sporting CP, Hashtag United, Schalke 04 and Wolfsburg.

All of the aforementioned teams are expected to feature, with the addition of PSG, Ajax and Valencia. Moreover this tournament will also feature tournaments in titles outside of FIFA 17. 

Full article here. 

Stephen Marbury will enter esports

Stephen Marbury teased his own esports plans on his personal Weibo this week.  marburyweibo

The former Knicks point guard now lives in China and plays for the Beijing Ducks. He stated: “Today I’ll announce some exciting news through my personal Weibo. I decided to march [into the] esports industry to build my own team and recruit players, from my fans, in no time. Looking forward to the journey.”

Marbury has become the latest NBA related entrant into esports, and follows the Philadelphia 76ers, Rick Fox and Magic Johnson in investing, or rather planning to invest, as it stands. The rumours of Kobe Bryant entering the space aren’t going anywhere just yet, either. 

Full article here. 

Esports Insider: Although the news this week has not been quite as explosive as the last few, there’s still a steady stream of investment into the esports space. Furthermore, the FIFA esport sees continued investment with several big name football clubs continuing to get involved. It surely won’t be long until UK clubs catch on and we see an e-EFL!