AD+D will bring new thinking to live esports events

29 November 2016


A Battlefield 4 event put on by Attention Seekers

Attention Seekers and Done + Dusted are teaming up to deliver competitive gaming events for the masses via new joint venture; AD+D

The aim is to bring the live grand event expertise of Done + Dusted to esports; the firm, founded in 2000, has put on events for the likes of Katy Perry, U2, and the Victoria’s Secret Fashion Show. It was also involved in the opening and closing ceremonies at London 2012.

Attention Seekers will bring the gaming element to the table; the video game content agency is also well versed in producing video in an online and live format. The joint venture will be based in Santa Monica, California despite both companies being themselves based in London. The pair have worked together successfully on a number of occasions in the past.

It will help to raise the profile of live esports events with a focus on consumer experience, whilst also bringing inventiveness and new thinking to the format.

Phil Tucker, Attention Seekers CEO, said: “Through the vast experience of AD+D we are able to go big and go bold when dialing up the reach of Live moments in the video games calendar.

“In the games industry we are seeing the most exciting changes for years, due to the emergence of gaming as a live spectator sport. Now it is time for it to take on a bigger stage by showcasing gaming in revolutionary new formats, in compelling environments, and broadcast over live television, as well as online. We look forward to working in partnership with the games industry to define that live agenda.”

Done + Dusted CEO Simon Pizey added: “We are delighted to head into a very exciting area of the live video business via a partnership with Attention Seekers, who bring huge experience of the gaming industry to the table.”

Esports Insider says: Two great companies joining up to share their expertise should make for some great live esports events. Done + Dusted’s repertoire makes for impressive reading and we look forward to seeing what this joint venture churns out.