Gear up – J!NX launches Echo Fox apparel line

25 November 2016


Jinx Inc. (stylized J!NX) has unleashed an original collection of licensed apparel featuring esports team Echo Fox. screen-shot-2016-11-24-at-6-20-52-pm

Available for purchase is gear including a variety of t-shirt designs and hoodies with the team emblem or name featured and you can take a gander here. Fans of the org, which was founded by NBA star Rick Fox and has Jace Hall serving as CEO, will be able to get their hands on further items in spring 2017. 

This partnership between J!NX and Echo Fox follows on from the launch of J!NX Pro, a new line of apparel dedicated to players and fans of esports. There are also partnerships in place with Team Liquid and developers including Valve and Blizzard. 

Attempts to bring more team merch and fashion to esports fans is something that is evidently on the minds of a few in the industry right now; it was only recently that Fnatic announced the launch of its pop-up shop in Shoreditch which is due to open any day now. 

Esports Insider says: Some of the Echo Fox designs are pretty snappy (we’re particular fans of the Echo Fox Circuit Premium Tee) and it’ll be good to see companies such as G!NX forming partnerships with other big teams.