This week in Esports: Malta and UK launch associations, Pinnacle take home award and expand

09 December 2016


It’s been another busy week in the wonderful world of esports, with particularly notable news coming from both the UK and Malta this week. Here’s a brief recap in case you missed any of it. 

UK and Malta both launch associations

The blossoming yet relatively infant industry that is Esports continues to strive to establish a framework to help protect the scene and foster growth in a sustainable manner and so moves to set up the Malta Electronic Sports Association and separately the British Esports Association come as the biggest news this week. 

British Esports Association

Andy Payne, British Esports Association
Andy Payne, British Esports Association

The British Esports Association was announced this week with the board being comprised of a multitude of individuals with a wealth of experience in esports. Notable names include Paul “ReDeYe” Chaloner, Richard Lewis and Michael O’Dell of Team Dignitas

Chair Andy Payne, OBE commented: “I am really proud and honoured to be taking this role on for British Esports at such an exciting time for the industry. We have assembled a really talented group of esports professionals to interact with the community and guide our activities.

Read the full article here.

Malta Electronic Sports Association

The new association i an Malta was launched earlier this week and the launch event hosted over 80 guests including gamers, students and professional business executives. A series of presentations were made which placed extra emphasis on just how big the industry is and making sure it’s taken seriously. 


MESA President Mr Nicolai Gauci stated that the Association’s plan to set up a National League that would not only encourage local talented individuals to take competitive gaming more seriously, but would also pave the way for a new and higher quality environment for players and organisers alike.

Read the full article here.

Pinnacle win SBC award

Bookmaker Pinnacle capped a sensational two weeks for them with their second esports bookmaker award. Having previously scooped the Esports Bookmaker of the Year title at the EGR awards, they were awarded the same title at the SBC Awards which were held at the prestigious Under the Bridge venue earlier this week.


James Watson of Sportradar, the company that sponsored the award said: “A huge congratulations to Pinnacle, who have been offering esports for a good number of years now and who saw off some serious competition to take the silverware. I have no doubt that the competition will be even hotter come 2017’s Awards.”

Read the full article here. 

GG.Bet partners with Fnatic in latest deal

Dedicated Esports bookmaker GG.Bet continued their relatively aggressive expansion into esports with a partnership with Fnatic. They already have presence across many an esports team and platform so this move is another cog in the GG.Bet marketing machine. 

It’s the second bookmaker that Fnatic welcomes partnerships with, having announced the first ever esports/gambling partnership when they agreed to adorn the Dafabet logo on their sleeve.

Fnatic CEO Wouter Sleijffers said of the new partnership: “Fnatic is very excited to partner with GG.Bet for our Counter-Strike and Dota teams. GG.Bet is a licensed and regulated bookmaker solely dedicated to esports matches and esports fans.

Read the full article here.