Esports BAR – Are you ready to do business in Cannes?

11 January 2017


Disclaimer: We are an Official Media Partner of the Esports BAR

Jérôme Delhaye, Reed MIDEM

Are you planning to do business in esports this year? Or perhaps you already work in esports and are looking to connect with brands as partners or sponsors? This is where Reed MIDEM’s Esports BAR in Cannes is looking to fill a void, by connecting these ever increasing dots. 

Taking place in February from the 15th to the 17th it’s the only purely networking dedicated esports business event of its type in Europe, and on first glance its line-up demands a closer inspection. Big names from the esports world including Fnatic, Youtube Gaming, ESL, EA, Activision, SK Gaming, Dingit TV, Coke Esports, Twitch and more will be in attendance at the Radisson Blu hotel for the event.

In addition there’s a French flavour to the event with Matthieu Dallon, the President of France Esports and the CEO of ESWC, the Co-Owner and MD at Team Vitality and Sophie Metz, the CEO of the Meltdown esports bar chain, all making the trip to Cannes. In case you missed the story this week Vitality signed one of the industry’s coolest partnerships to date with Adidas coming on board as the Official Outfitter to Team Vitality.

From the non-endemic side the likes of Orange and Sony will have representatives in attendance in Cannes too.

Jérôme Delhaye, Director of the Entertainment Division at Reed MIDEM, had this to say: “This first of its kind B2B event aims at becoming an esports deals catalyst that will help advertisers and media top management get their brands into the esports market.

With esports, marketing & media high-profile executives in one place during 3 days, Esports BAR intend to be a game-changer event for the esports industry, and today we are extremely proud that such influent business decision-makers are attending our event.”

The format and focus of the conference differs to other esports business events that have been popping up left, right and centre in recent times. Undoubtedly these are a necessity and have their place but the Esports BAR is aimed at pre-arranged one to one meetings so attendees get guaranteed face time with those they’re interested in connecting with.

It’s exclusive too, and reasonably intimate, with the BAR organisers only accepting 100 pre-approved attendees that are ‘searching for business opportunities in esports’.

Esports Insider says: With only ten days left to apply for the Cannes BAR interested parties should do so sooner rather than later. It’s a superb opportunity for those in esports, and those outside looking for a way in, to discuss business opportunities at an outstanding location in the French seaside city.