Sports betting data supplier Betradar, a part of Sportradar, is making a major play to be crowned esports king at ICE Totally Gaming next month.
ICE is the world’s largest gambling conference; it covers all areas from igaming to casinos. Esports will be a major component at this year’s iteration.
For the past fortnight we’ve covered the GamCrowd Pitch ICE competitions with a closer look at each of the four esports companies that have made the shortlist.
You can read more about Yamzu, Betters’ Rift, PVP.me and Double R Quits here.
When it comes to esports betting many believe in-play will prove to be the most popular format. The main issue with offering and delivering it adequately and reliably is the overwhelming amount of data. A partnership between Sportradar and Jens Hilgers’ DOJO Madness, which was agreed late last year, is aiming to solve that.
Alex Inglot, Director of Communications at Sportradar, told us: “We are really looking forward to welcoming operators and other ICE delegates to our stand S1-150 on Tuesday and Wednesday at 11am and 2pm both days. During those time slots, Betradar will be bringing its esports betting solutions to life alongside our Betradar Esports Invitational.
“The Invitational, a head to head between two leading UK teams, will be punctuated by the inimitable commentary and input of ReDeYe, who needs no introduction to anyone who has been to pretty much any significant esports event around the world. It should make for a great atmosphere to experience, understand and learn more about esports and esports betting.”
A statement from Betradar said: “Any esports bettors looking to cross over to operators following the implosion of the skins market or new bettors looking to dabble in these new sports will demand a ‘live’ that is genuinely ‘live’. That can only be achieved with partnership-provided data and content streams, as well as the unique industry expertise that comes from ecosystem insiders.”
For those interested in learning more about esports betting, or esports full stop, they can attend Stand S1-150, at which Paul ‘ReDeYe’ Chaloner will be hosting the ‘Betradar Esports Invitational’ competition which’ll see Endpoint take on Impulse Gaming in CS:GO.
There will also be some of Betradar’s in-house experts, such as Head of Esports James Watson, talking operators through the company’s suite of esports betting solutions.
Be there at the ExCeL Centre on either Tuesday and Wednesday, at 11am or 2pm, to catch the Betradar Esports Invitational.
Esports Insider says: Esports will play a massive part of this year’s ICE after its explosion into igaming last year. ReDeYe is a well regarded figure in the world of esports and Betradar has made an excellent choice in securing him to explain and host its invitational.