This week in Esports: Ronaldo and Ronnie Screwvala invest, G FUEL secure ELEAGUE Arena naming rights

27 January 2017


Compared to previous weeks, it’s been a somewhat quiet week in the often frenetic esports industry. Considering Brazilian football legend Ronaldo has invested this week, it goes to show just how crazy an average week in the wonderful esports world is. 

Other stories of note this week include Ronnie Screwvala, the Indian businessman pledging $15m(~£12m) to launch a major Indian esports league and the ELEAGUE Arena becoming the G FUEL ELEAGUE Arena after Gamma Labs signed an official marketing partnership that includes naming rights. 

Ronaldo invests in esports

We’ve seen a lot of high profile investors in esports, with NBA owners the most prevalent across the board. Ronaldo has, together with André Akkari (professional poker player) and Igor Trafane Federal, CEO of the Brazilian Series of Poker purchased 50% of the CNB e-sports Club. 

Founding brothers Cleber ‘Fuzi’ Fonseca and Carlos ‘Fury’ Junior own the remaining 50% of the organisation. Fury commented: “The administration remains the same, with me and my brother, what changes is that we now have two world champions with us, which adds a lot to our image.”

Read the full article here.

G FUEL secures ELEAGUE Arena naming rights

ELEAGUE and Gamma Labs have announced an official marketing partnership which will see the dedicated esports studio named G FUEL ELEAGUE Arena. The deal will also see G FUEL become the official energy drink of ELEAGUE. 

Seth Ladetsky, Senior Vice President of Sales, Turner Sports commented: “We are proud to partner with G FUEL, a brand synonymous with high energy, focus and performance that is a perfect fit for our ELEAGUE community. We look forward to continuing to present all the excitement associated with our ELEAGUE coverage from G FUEL ELEAGUE ARENA.”

Cliff Morgan, CEO of Gamma Labs added: “This is a pivotal time for the esports community and this partnership is in line with GFUEL’s mission in gaming. Many new people will get exposed to the exhilarating thrill of esports competition through Turner’s extensive network, where winners and losers are separated by milliseconds. These competitors are true athletes, and G FUEL energy drink gives them the focus and reaction time they need to compete at this high level.”

Read the full article here.

Ronnie Screwvala to invest $15million in Indian esports

It’s been announced that Ronnie Screwvala will commit $15m(~£12m) to launch a major Indian esports league.

Very few details have been announced thus far, but it’s believed that the event will be broadcast worldwide and is set to be an all encompassing league, with PC and console platforms. Significantly, mobile esports is set to play a part as well. 

It has been revealed that there will be two seasons a year and titles likely to be included are CS:GO, Dota 2, FIFA and Clash of Clans although it’s unconfirmed. 

Screwvala also told Sportskeeda: “We have been planning an esports league for a long time now. We were waiting for the correct time as there was not enough participation before. However, smartphones have changed the game for Indian esports.

“Also, with the introduction of fibernet and cheaper pricing of consoles, number of gamers are increasing in number everyday. There will be no franchise selling in the first year, but yes we are targeting TV broadcasting.”

Read the full article here.