The major esports organisation Splyce, announced on February 9th that they have entered into a strategic partnership with Delaware North.
The organisation, headquartered in Buffalo, New York, operates in nine titles, including CS:GO, League of Legends, Overwatch and Call of Duty.
Delaware North is a company that operates in many sectors, including hospitality and entertainment. One of its main subsidiaries, Delaware North Sportservice, operates food, beverage and retail services in many professional sporting venues, including NFL, MLB, NHL, NBA and Major League Soccer. The company also owns the TD Garden, where the Boston Bruins NHL Franchise play, with the team being owned by Delaware North chairman Jeremy Jacobs. The agreement will see Splyce call the TD Garden home.
In the press release, Marty Strenczewilk, CEO and President of Splyce said: “A major focus at Splyce is the application of traditional sports knowledge into our growing esports industry. This partnership with Delaware North allows us unfettered access to championship-calibre training staff, expert guidance on key areas of monetization and rock-solid infrastructure that can allow us to skyrocket our growth and maturation as a global sports franchise.
“We are equally excited about the opportunity to rally one of the most passionate and loyal local fan-bases in professional sports into a legion of Splyce fans. With these powerful resources behind us, Splyce is equipped to become the premier esports team in the world.”
Delaware North Co-CEO Jerry Jacobs Jr. added: “Delaware North prides itself on being a forward-thinking and innovative company. From our work with The Future of Sports to our exciting partnership with Splyce, we are committed to leading the way in ‘what’s next’ across our industry. We look forward to working with Marty Strenczewilk and his team.”
Esports Insider says: Another company with experience in traditional sports enters a partnership with an esports organisation. It’s inevitable that this partnership will help Splyce and catapult them further up the esports food chain.