Talent agency Odgers Berndtson has entered esports

Sam Cooke
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Andrew Bulloss, Odgers Berndtson

UK executive search firm Odgers Berndtson has created a dedicated group of global resources for esports, which is aimed at ‘assisting clients with executive and board hires’. 

Odgers Berndtson boasts 53 offices in 28 countries across the globe making it a formidable presence, and it’s a company that prides itself on supporting the growth of new markets and sectors. 

The firm already has practices in Sports and Gaming and has merged its talent and knowledge in each to form the new esports arm. The team will be based out of the firm’s London office though it will operate globally and have the support of the Odgers Berndtson international network, particularly in the Asian and US markets. 

Its sports practice has worked with clients including the Premier League, the NFL, the FA, UFC, and more. The press release also states that it has handled ‘senior executive positions in video and mobile gaming as well as focusing on VR and AR’. 

Andrew Bulloss, Head of the Global Gaming practice at Odgers Berndtson, said: “I am delighted that Odgers’ structure and scale enable us to provide a comprehensive search solution for the global esports community. 

“As this sector matures, the need for senior talent from a wide range of backgrounds will be evident and we are very well placed to support teams, leagues and sponsors in securing the very best leadership profiles.  We look forward to seeing how this nascent industry transforms in the coming years and hope to play a part in its growth.”

Simon Cummins, Partner at the Sports practice of Odgers Berndtson added: “The growth of esports is simply astonishing and is a sector in which we feel we already have significant knowledge and expertise. This will complement our existing offering and without a doubt, contribute to the continued growth of Odgers Berndtson globally.”

If you have any questions relating to the esports market then you can contact Caroline Lacey in the London office.

Esports Insider says: So yet another global firm has added an esports arm. Expect to see this trend continue and intensify as 2017 progresses. 

Sam Cooke

Co-Founder
Sam Cooke founded Esports Insider and now leads Insights Group, working across Cyberlabs and Uneven GG. Sam is regularly featured in outlets such as The Drum, Business 2 Community, Esports Insider, and SBC News, focusing on the intersection of esports, entertainment, and finance.
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