Gfinity announce OMEN by HP as Elite Series partner

Ollie Ring
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Gfinity have today announced OMEN by HP as the first official partner of the inaugural Gfinity Elite Series. OMEN will be the “Official Hardware Partner” and thus will be integrated throughout both the Challenger Series and the Elite Series. 

OMEN by HP is set to build on its long and successful partnership with Gfinity by developing ever-more creative and innovative ways to engage with the thriving esports community. This is set to begin with the Challenger Series, where Gfinity will be looking to provide a platform for future esports stars to be discovered. 

The Challenger Series encourages gamers of any level to register and compete to earn ranking points to qualify for the Gfinity Elite Draft, meaning they have the chance to earn a place in the Elite Series, alongside eight professional esports outfits. The two games that have so far been revealed are Counter-Strike: Global Offensive and Street Fighter V. 

The Gfinity Elite Series will commence in June 2017 and run for 10 weeks, taking place in Gfinity’s dedicated esports venue: the Gfinity Arena in London.

Neville Upton, CEO of Gfinity PLC said: “We are incredibly proud to announce OMEN by HP as our first partner for the Elite Series and look forward to working with them to build the most dynamic and entertaining esports event in the UK. OMEN by HP share our passion for investment in grassroots talent and their expertise and creativity will allow us to deliver the most exciting eSports experience, helping the UK scene fulfill its undoubted potential.”

Yvonne Hobden, Consumer Marketing Lead at HP Inc UK Limited added: “The unique format of the Challenger and Elite Series is an opportunity for OMEN by HP to play its part in facilitating the growth of esports in the UK by supporting new talent and backing the best of the pro circuit. Combining powerful hardware and cutting-edge design, our industry leading gaming products are ready for the challenge and we look forward to showcasing them to Gfinity’s thriving community.”

Esports Insider says: We look forward to seeing how the Elite Draft & subsequent Elite Series go. Congratulations to both OMEN by HP and Gfinity on their continued partnership.

Ollie Ring

Contributing Editor
Ollie swapped the abacus for Sonic on the SEGA Mega Drive at neighbor Frank's house at an early age and has never looked back. With thousands of hours in Dota 2 (and no ability to show for it), he still clings on to the hope that one day, he will replicate Natus Vincere at gamescom 14 years ago and lift the Aegis of Champions. Ollie has been at the intersection of video games, esports, and gambling for over ten years and has also worked in consultancy in the gambling industry. Ollie's work can be found on the likes of: BBC, Red Bull Gaming, Esports Insider, CasinoBeats, PC Gamer, Green Man Gaming as well as his own thought-leadership substack "Esprouts" looking at specific studies and stories where games meet gambling.
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