Orlando John expands its esports portfolio with Swedish superstar talent

Orlando John continued its esports surge yesterday as the agency signed a plethora of established talent to its books. 

Alliance’s Jonathan “Loda” Berg is one of many to join forces with Orlando John

The Swedish talent and management agency has recently secured the names of some of the most well-renowned esports competitors in the world. Their website now proudly boasts representation of the following esports personalities and players: 

It includes:

  • Martin “Rekkles” Larsson – Fnatic, League of Legends;
  • Jon “Orange” Westberg – Alliance, Hearthstone;
  • Emil “HeatoN” Christensen – Ninjas in Pyjamas, Counter-Strike: Global Offensive;
  • Christopher “GeT RiGhT” Alesund (and the remainder of squad) – Ninjas in Pyjamas, CS:GO;
  • Jonathan “Loda” Berg – Alliance, Dota 2;
  • Mikail “Maikelele” Bill – unsigned, CS:GO;
  • Olof “olofmeister” Kajbjer – Fnatic, CS:GO;
  • Julia “juliano” Kiran – Team Secret, CS:GO;
  • Zainab “zAAz” Turkie – Team Secret, CS:GO. 

The move clearly highlights that Orlando John are serious with esports. The talent agency also features talent across music, TV and film including big names such as Wyclef Jean

The list of names above is stacked with huge names in the world of esports. Each and every one of the players listed has been at, or near the top of their respective game at some point in their career. It goes to show the sheer strength in Swedish esports, and with Orlando John traditionally hailing from Stockholm the portfolio makes perfect sense. 

”Professional eSporters are the new superstars in the world of sports. I am convinced that eSports will dominate the entertainment industry for many years to come”, says Peter Strömberg, CEO of Orlando John’s esports. 

Orlando John, the agency’s founder commented: ”I have seen the emergence of music genres like house music and hip hop, but esports is a whole new phenomenon and is outgrowing everything else”.

Esports Insider says: There’s some strong intention here from Orlando John. They have some of the biggest names in esports on their books now and we’re interested to see what comes of the partnership. The amazing thing is that there’s still more talent in Swedish esports as the region is stacked with great players. It’ll be interesting to see Orlando John’s next moves in the space.