Ninjas in Pyjamas extend Twitch partnership

18 April 2017


Ahead of the Easter weekend Ninjas in Pyjamas revealed that they had signed a contract extension to its deal with Twitch

This will see the partnership between NiP and Amazon owned Twitch extended for another 18 months. 

NiP CEO Hicham Chahine said: “At Ninjas in Pyjamas, we value long term partnership. And it is with this spirit we have decided to stay on Twitch with our live streaming content.

“The agreement gives us the opportunity to reach our established streaming audience for the Ninjas in Pyjamas brand and all individual players, as well as giving the opportunity to grow on the platform as we seek to expand the Ninjas in Pyjamas teams and titles in the future.”

This deal is a big win for Twitch at a time where competitor streaming platforms such as Youtube are signing exclusive deals. It was agreed in January that the ESL Pro League will exclusively be shown live on Youtube for instance, whlist Dignitas revealed last week that they will start streaming on Facebook too. The continuation of this NiP and Twitch partnership will see users of the platform continue to have access to the team’s CS:GO, Overwatch and Dota content. 

Following an investment by Norwegian group Nyx Ventures, NiP was said to be valued at around $12.5m (£9.8m) by Swedish business site Breakit in summer of last year. The organisation has continued to achieve financially with the ‘six figure’ Betway deal announced shortly after this in September 2016.

More recently, Chahine came out and told that the team’s CS:GO players earn up to $230,000 (£181,000) a year in as a salary, whilst its Dota players earn an average of $116,000 (£91,000) annually. 

Pontus Eskilsson, Partnerships Manager, EMEA at Twitch said: “Continuing our Partnership with Ninjas in Pyjamas was an easy decision for us given the immense support they have received from our community. As top-ranked players of one of the most popular games on Twitch, we look forward to continuing watching them wow our viewers.”

Esports Insider says: It’s nice to see the extension of deals between organisations and streaming platforms, and it comes at a time where Twitch needed a win following Youtube gaining exclusive access to both the Pro League and the ECS.