For those who don’t know, Ballistix creates PC ‘performance memory’ products focused on the needs of high end gaming. As such, Liquid’s rosters across StarCraft, League, Hearthstone, CS:GO, Dota 2, Heroes of the Storm, Super Smash Bros., Street Fighter, Halo, and Overwatch will all directly benefit from the sponsorship.
Victor ‘Nazgul’ Goosens, Founder and Co-Owner of Team Liquid, said of the news: “I’m thrilled to announce Team Liquid’s brand new sponsorship with Ballistix. After their sponsorship of the Blizzcon 2016 Heroes of the Storm champions, Fnatic, and other top esports teams, it is clear Ballistix are serious about esports.
“Micron produces high-quality, reliable, performance DRAM and their memory products will assist our organisation by supplying our players with the best of the best. We’re really excited to take this opportunity to show this tech giant the value of our scene.
Ballistix joins the likes of Monster, HyperX, NeedForSeat, crunchyroll, Alienware, Razer and more as sponsors of the team.
Goosens also discussed his work with Ballistix Global Gaming and Esports Marketing Manager Patrick “ESVDiamond” Soulliere II. He noted: “Exactly five years ago, we worked together on bringing TaeJa to our organisation. His read on TaeJa’s potential played a crucial role in adding him to Liquid, and the rest became history with TaeJa becoming one of the most successful esports athletes of all time. It is exciting to work with a friend again, especially someone so attuned to the industry and I’m confident that we will make this a successful and lasting sponsorship.”
Soulliere also gave some comment: “Ballistix is eager to announce the addition of Team Liquid to our global portfolio of gaming team sponsorships. Team Liquid is one of the premier teams in the esports industry, and we are thrilled to provide their players with our high-performance Ballistix memory products. In the world of professional gaming, performance is king – Ballistix memory delivers the performance Team Liquid players need to win world championships.”
Esports Insider says: Another native esports sponsorship for Team Liquid. These types of partnerships are great business for both parties with the players supplied with high end gear and the resulting promotion of said gear to Liquid’s legions of fans around the world for Ballistix.