Caesars’ new Vegas production studio will involve esports

Sam Cooke
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In association with Sidekick Productions, Caesars Entertainment has launched a new Las Vegas based production studio. 

Word is that it’s hoped that esports will play a major role. The 48,000 square foot facility is near to Ballys in Vegas, and adds another string to the city’s esports bow. Earlier this year Luxor announced plans to convert its nightclub into an esports venue, whilst the likes of the Downtown Grand has been hosting esports events for some time. Moreover, in downtown Vegas, there’s Millennial Esports’ 200 seater esports venue at the Neonopolis. 

Jason Gastwirth, Senior Vice President of Marketing and Entertainment for Caesars Entertainment Corporation said: “Given our long-standing relationship with the entertainment industry, the studio’s close proximity to the famed Las Vegas strip, as well as its state-of-the-art infrastructure, the opportunity to open Caesars Entertainment Studios makes perfect business sense.

“We saw an opportunity to do something that’s never been done in Nevada, and we’re confident that production companies will see the value our space provides. We’re already seeing a return as ‘Who Wants To Be A Millionaire’ has started utilizing the studio for its latest production.”

Caesars Entertainment properties have a Hollywood history with the likes of The Hangover, Jason Bourne, The Big Short and more being filmed in them, and with this new studio their hope evidently is to do more of this, and get involved in esports too. 

You can read the press release in full here

Esports Insider says: Caesars’ new Vegas based production studio looks the business. With a soundstage capable of ‘hosting feature films, TV shows and special events (concerts, sports)’ and its proximity to Hollywood we can expect it’ll get a lot of use too. Maybe that Will Ferrell esports movie will be first up…

Sam Cooke

Co-Founder
Sam Cooke founded Esports Insider and now leads Insights Group, working across Cyberlabs and Uneven GG. Sam is regularly featured in outlets such as The Drum, Business 2 Community, Esports Insider, and SBC News, focusing on the intersection of esports, entertainment, and finance.
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