Gfinity and BBC announce partnership that will see Elite Series hit BBC Three

Gfinity has continued a spate of impressive recent announcements with a new partnership with esteemed broadcaster, BBC, that will bring esports to BBC Three, in collaboration with BBC Sport. 

Credit: Gfinity

The deal will see tournament games and exclusive short-form video content from Gfinity’s Elite Series broadcast for the next six weeks, with live Elite Series coverage every Friday, Saturday and Sunday. As per the Elite Series schedule, Street Fighter will be broadcast on Friday, Counter-Strike: Global Offensive on Saturday and Rocket League on Sunday.

The partnership will also bring lifestyle segments and editorial, focusing on the Elite Series players and their stories.  BBC Three will show one hour of Street Fighter, two of Counter-Strike and one of Rocket League each week and will also provide a live blog around each broadcast. 

Neville Upton, CEO, Gfinity plc said: “This is an incredible moment for the Gfinity Elite Series and for esports fans in the UK and internationally. Our partnership with BBC Three will bring Elite Series live and lifestyle content to millions of new viewers and showcase the incredible dedication and passion of professional gamers. We are extremely excited to announce to all of our fans, players and partners that for the next six consecutive weeks the Elite Series will be broadcast live on BBC Three. The BBC is one of the world’s most renowned and respected broadcasters and their commitment to the Gfinity Elite Series is a defining moment for esports and we are very proud to be a part of it”. 

Damian Kavanagh, Controller, BBC Three said: “Esports has become hugely popular in the last few years with young audiences so it’s great that BBC Three can bring this to a mainstream audience and create new habits with younger audiences as we stream three of the most popular games on BBC Three across the weekend”.

Esports Insider says: More huge news out of the Gfinity camp. There’s barely going to be a place in the world where the Elite Series isn’t broadcast at the rate they’re going. Congratulations to both parties on an exciting new deal.