PENTA Esports yesterday revealed online shopping portal Mydealz as its main sponsor. It’s a two year deal that will see Mydeal feature prominently on both the front and back for the PENTA jerseys and further activation online and on social media.
Mydealz is the German arm of Pepper.com, the world’s largest deal community. Overall, the Pepper communities generate over 500 million page views a month which make it the biggest social commerce site on the planet. Mydeals brings has around 2.5 million Facebook likes and the same applies for the UK arm “Hotukdeals”.
Sponsors.de, reported that the value of the deal is “difficult to quantify” as there’s several components to it, but the deal is likely to be in the six-figure region which is definitely a significant coup for PENTA.
PENTA Esports was founded back in 2013, before officially launching in 2014. The Berlin based organisation now houses teams in Dota 2, Rainbow Six, Hearthstone, FIFA as well as having both male and female teams in Counter-Strike: Global Offensive. The organisation recently had a big breakthrough as it’s Counter-Strike team qualified for its first Major in over two years. As a result, it’s likely that Mydealz will receive solid exposure when the fledgling squad travel to Krakow to compete against the world’s best later this month.
Mydealz joins the likes of Asus, Intel, Corsair, Arctic, Lekker and Netgear as part of the sponsors of PENTA as the organisation continues to attract investment. It may be in part down to the “ELZ”, a gaming centre in Berlin. It houses three gaming rooms, a lounge, bar, media room, studio, office and more which remains fairly unique in the esports ecosystem.
Esports Insider says: Congratulations to PENTA. Not only have they qualified for the Major in Krakow later this month but they’ve now signed a six figure non-endemic sponsorship deal.