Unicorns of Love, a professional team that competes in the European League of Legends Championship Series (“LCS”) has announced Trust Gaming as its latest major partner. The partnership was brokered by Lagardère Sports.
Trust, a Dutch computer accessories manufacturer markets itself as being the best in value-for-money. As part of the partnership, players will be provided with custom mice, keyboards and mouse pads as an official partner. The Trust Gaming logo will feature on the UoL jersey and, according to Lagardère Sports, there will be a number of social media activations.
It’s not the first fruit of the marketing partnership between Lagardère Sports and Unicorns of Love. In late February, Unicorns of Love partnered with Germany’s best selling mineral water brand Gerolsteiner. Since then, Lagardère Sports has branched out and also has SK Gaming on its books.
“As our slogan is #buildingchampions we are very happy with this partnership, since this shows everybody that we really act in line with this story. With the support of the UoL players we can further improve our products, hand insightful tips and therefore be a true partner for every young gamer in his quest to be the next gaming champion. We are very glad to be able to support Unicorns of Love in achieving the best results with the right gear,” explained Jurgen Verheijen, Marketing Manager of Trust Gaming in a release from Lagardère Sports.
“This is a partnership between two brands whose target groups complement one another perfectly. Trust Gaming has its roots in the gaming scene and, as a partner, will be able to support UoL players with the right gaming accessories. In turn, Trust Gaming will benefit from a high level of visibility and the popularity of UoL. The planned social media modules will allow targeted activation activities to be carried out that will benefit both parties in the long term,” commented Thomas Ottl, Manager eSports at Lagardère Sports Germany GmbH.
Jos Mallant, CEO of Unicorns of Love concluded: “It’s not just our passion for eSports that forms the connection between us and Trust Gaming, but also our common goals. We are looking forward to actively engaging in this partnership and implementing projects together that place the focus on our community,”.
Esports Insider says: Another fruit of the Lagardère Sports partnership. Congratulations to both Unicorns of Love and Trust Gaming on the deal.